It’s Leap Day. You know, that extra 24 hours that comes along every four years. So, what are you doing with your extra time?
According to Google Trends, the phrase “leap year” ranks in the top 5 searches for today.
So, what’s out there?
Seth Godin’s blog urges readers to take this extra day as way to be a little bit better at everything you do. He says, “Forgive, forget, relax, care, stand out, speak up, contribute, embrace, create, make a ruckus, give credit, skip, smile, speak truth and refuse to compromise—more than we usually do.” Reminding us that it’s only one day, and perhaps these little changes will spill over into the rest of the year.
(Taking a cue from Seth, I’m revisiting tumblr. after a month hiatus.)
tumblr. is a great instant blog … a great way to share what’s going with you, your business, and keeping up with others, as well. The platform also helps you own another search engine result on the page, and for every space you own on the page is a space not occupied by your competition. And that’s always a good thing.
But remember to take full advantage of this extra Google juice, you need to contribute to your tumblr. blog on a regular basis. Yes, that means more than once a month. Google considers frequency and relevancy when serving search results. They want to provide quality search results to keep us searchers happy, and to maintain the gaping lead they have over Bing and Yahoo! — six out of 10 people prefer Google as their search engine.
Not sure what to blog about? Check out Google Trends http://google.com/trends for a list of the hottest search topics. Consider reviewing your favorite online magazines and add your own commentary about the subject for a personal touch. Blog topics are everywhere you look. Start recording voice memos on your phone of things that could be turned into blog posts, and before you know it, you’ll a have a list to choose from. And your blog will not be empty for a month like mine.
This post was written by Wendy Holmes, who is an Internet marketing consultant specializing in bringing people to your Website that are most likely to result in a sale for you. If you would like to schedule a free consultation, please call 919-438-1313 or visit http://www.connectionfarm.com/lets-work-together/