The Timeline is Coming. The Timeline is Coming. The Timeline is Coming.

Are you ready?

Take a look at these great tips from ReachLocal to help get your Timeline ready for the world.  If you would like help implementing this, please give us a call.  As ReachLocal reps we can assist you with a full suite of online marketing products designed to bring you more customers.

We can be reached at (919) 438-1313 or hello@connectionfarm.com.

Have you thought about doing pay-per-click (Google AdWords) advertising, but not sure where to start?  If you have any questions, please contact us at (919) 438-1313 or hello@connectionfarm.com. We can help you bring more customers to your website.

Leap Year, Google Trends and Search Results

It’s Leap Day. You know, that extra 24 hours that comes along every four years.  So, what are you doing with your extra time?

According to Google Trends, the phrase “leap year” ranks in the top 5 searches for today.

So, what’s out there?

Seth Godin’s blog urges readers to take this extra day as way to be a little bit better at everything you do.  He says, “Forgive, forget, relax, care, stand out, speak up, contribute, embrace, create, make a ruckus, give credit, skip, smile, speak truth and refuse to compromise—more than we usually do.”  Reminding us that it’s only one day, and perhaps these little changes will spill over into the rest of the year.

(Taking a cue from Seth, I’m revisiting tumblr. after a month hiatus.)

tumblr. is a great instant blog … a great way to share what’s going with you, your business, and keeping up with others, as well.  The platform also helps you own another search engine result on the page, and for every space you own on the page is a space not occupied by your competition. And that’s always a good thing.

But remember to take full advantage of this extra Google juice, you need to contribute to your tumblr. blog on a regular basis. Yes, that means more than once a month.  Google considers frequency and relevancy when serving search results.  They want to provide quality search results to keep us searchers happy, and to maintain the gaping lead they have over Bing and Yahoo!  — six out of 10 people prefer Google as their search engine.

Not sure what to blog about? Check out Google Trends http://google.com/trends for a list of the hottest search topics.  Consider reviewing your favorite online magazines and add your own commentary about the subject for a personal touch.  Blog topics are everywhere you look.  Start recording  voice memos on your phone of things that could be turned into blog posts, and before you know it, you’ll a have a list to choose from. And your blog will not be empty for a month like mine.

Good luck.

This post was written by Wendy Holmes, who is an Internet marketing consultant specializing in bringing people to your Website that are most likely to result in a sale for you.  If you would like to schedule a free consultation, please call 919-438-1313 or visit http://www.connectionfarm.com/lets-work-together/

Zuckerberg-150-150-FB.jpgToday Facebook CEO Mark Zuckerberg voiced his personal opposition to the proposed SOPA/PIPA legislation, joining the ranks of fellow Internet powerhouses Google, Wikipedia, Craigslist and Reddit.

"The Internet is the most powerful tool we have for creating a more open and connected world," writes Zuck. "We can’t let poorly thought out laws get in the way of the Internet’s development."

Facebook is full of images and videos, many of which violate copyrights. Users peruse the news feed and their friends’ walls for content. When they find images or videos that they “like,” they share them to their walls and their friends’ walls. They’re not thinking about whether or not this content violates copyrights, and what posting it to their wall would even mean. No, Facebook users are too busy thinking about what they “like.” In 2011 alone, Facebook users shared 30 billion pieces of content every month.

4 Ways Companies and Causes Can Partner for Good on Facebook
Facebook is a particularly appropriate medium for companies and causes to use when joining forces to engage consumers because “it’s a prime mobilization platform” explains Marc Blinder, creative director for Context Optional, a social media marketing company. “People want their friends to see the…



Love the “Four Stages of GETTING Twitter”
Can you see yourself in any of the stages?
 How long have you been tweeting? 
courtesy of: iaminternational:


Love the “Four Stages of GETTING Twitter”

Can you see yourself in any of the stages?

How long have you been tweeting?

courtesy of: iaminternational:

Is life going to imitate art?

Mark Alvarez and the Rebellionlab have crafted an interesting scenario that proposes a Minority Report style of transformation in retail shopping and advertising over the next 15-20 years.

Originally posted by Mark Alvarez via the RebellionLab:

Here’s where I see technology changing the store in the next 15-20 years.

1. The cash register will cease to be an organizing principle. You’ll be able to pay from anywhere in the store. Right now, the current is working in both directions — tablet apps that allow salespeople to complete sales from anywhere in the store, and phone-based apps that let the customer scan a bar code and buy.

2. Corporate stores will resemble local venues. They’ll all have your data, tablet-equipped salespeople will have access to your entire history with the store. Yeah, a lot of us don’t like talking to salespeople, but they could come in handy if they know our purchase history.

3. Stores will be able to better predict and control traffic flow. Everyone by now knows about geo-fencing and location-based services. But stores will soon have geo-fencing within them, making any area that a customer is in more interactive but also, more interestingly, giving more control over where people circulate and when. Got a bunch of grumpy customers in a customer-service line? Flash sale, aisle five.

Other technologies will allow retailers to better predict traffic flow. Space is at a premium, so retailers will need to maximize its effectiveness.

4. New sales spaces. Right now, brands that are using smart-display tech are mainly doing so for marketing. Nordstrom set up a Kinect-powered virtual window that allows customers to “write” on store windows. That’s fascinating — and the possibilities are infinite. But the big idea is to use digital technology to create a store in previously inaccessible space. Tesco’s subway virtual store is the most well-known example of this, and it’s brilliant — you’re basically setting up another retail location, without any of the overhead.

5. 24 hour access. The other thing that surface-display technology will lead to is the 24-hour store. Smart windows will allow passersby to look at and purchase store inventory from smart posters attached to their windows or walls. Yes, this is already done, and yes, even more people are designing for it. Especially in areas with high levels of night-life traffic, allowing passers-by to immediately purchase that coat displayed in the window. The ultimate impulse buy.

6. And that will make holiday displays awesome. Not that anything can really beat toy trains or a window full of kittens, though.

Keep in mind that not all of this is 100% tech dependent, so it’s going to take architects and designers getting into the act — and from what I’m seeing, they’re coming up with some huge ideas in integrating physical and internet architectures. But, like in fashion, this is a new generation, and a lot of these people are still in school.

(Source: stoweboyd)


Love this billboard from Denver Water:  “Use only what you need.” 
It speaks volumes for the use of white space, or in this case “blue sky space.”
A big thank you to @jaymug for originally sharing this image.

Love this billboard from Denver Water:  “Use only what you need.” 

It speaks volumes for the use of white space, or in this case “blue sky space.”

A big thank you to @jaymug for originally sharing this image.

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